Metro look to rebrand

Wednesday, 29th May 2013

Metro look to rebrand

Following a successful 2 years under a new management team, North Yorkshire based children’s toy and nursery business Metro Soft Toys Ltd are now taking some exciting steps towards the future and looking to secure their position as one of the leading manufacturers in children’s toy and nursery products in the UK. The company are changing their trading name to MetroCo and will unveil a new logo to further strengthen their brand identity in the next few weeks.

The rebrand leads onto the creation of a brand new website to include a trade platform allowing trade customers the capability to log on to their personal account, view personal price lists, order, personalise and track products, download product images and marketing material all within a few mouse clicks. The company are also giving their customers and non-customers the opportunity to promote their goods and services through an affiliate section on the site.

Sam Franklin, Director of Metro said “I am very enthusiastic about all of the changes that are happening at Metro Soft Toys Ltd, soon to be MetroCo. We have grown from strength to strength in the last couple of years through our ability to provide quality, well designed products and services to our customers locally, nationally and internationally.”

“We believe our new online offering will give our trade customers an improved level of service and additionally give them a larger shop window to promote their products within a benchmark online shopping destination.”

Claire Turner, Business Development Executive for the company said “I believe the new imagery used in our rebrand is strong and will make the company and its products instantly recognisable in the global marketplace. I would however like to make clear that despite all of these amazing changes our core values remain the same. We place great importance on design, creativity, warmth, reliability, value and quality and this will still underpin the whole essence of MetroCo moving forward.

Watch this space!! x